Episode 44 – Will Figueroa “Building a Growth Driven Environment”

Welcome to Episode 44 of “Be Growth Driven”, where we delve into the multifaceted concept of growth. Growth is not just a business metric; it encompasses personal, professional, financial, and even spiritual realms. In this episode, we’re excited to feature Will Figueroa, an entrepreneur and technologist, and our upcoming participation in the “10x Super Life Live” event in Dubai.

Will Figueroa, a passionate technologist and the founder of Purple Circle, introduces himself. Purple Circle is a company dedicated to simplifying business through cutting-edge technology. They focus on helping businesses struggling with technological integration and revenue growth, offering comprehensive solutions from process analysis to technological refinement.

Purple Circle’s mission is to streamline business processes through effective technology integration. They help companies identify underutilized or unnecessary technology investments, leading to cost savings and efficiency. The team’s approach is not just about technology but also about enabling clients to focus on their core business without the distractions of technological complexities.

A significant challenge for businesses, especially during growth phases, is technology management. Will discusses how companies often lose track of their tech stack as they scale, leading to redundant subscriptions and underutilized resources. Purple Circle steps in to resolve these issues, helping businesses save money and reinvest their resources more effectively.

Will shares a success story of rescuing a business from the brink of bankruptcy. By revamping their technological and operational approach, Purple Circle helped this client achieve a dramatic turnaround, showcasing the transformative power of effective technology management.

Will emphasizes the importance of Revenue Operations (Rev Ops) in addressing common breakpoints in business growth. Rev Ops is about aligning business processes, technology, and automation to scale efficiently. This approach is crucial for businesses at any revenue stage, from startups to multi-million dollar enterprises.

A common issue for businesses, regardless of size, is the lack of data continuity and a clear understanding of their processes. Will advises companies to have clarity on their operations and maintain an integrated data approach for informed decision-making and growth.

For Will and Purple Circle, the goal is to create an environment conducive to growth. This involves breaking down silos within businesses and integrating operations, marketing, and customer service. They strive to be more than just a service provider – they aim to be a partner

in growth, aligning with the client’s vision and goals.

Will passionately shares how Purple Circle’s work extends beyond technology. They understand their role in impacting lives and communities, whether it’s helping a family business scale or a non-profit reach its audience more effectively. This holistic approach transcends typical business-client relationships, forging deeper, more meaningful connections.

Purple Circle positions itself as a ‘COO on Demand’, offering a unique service model where they align their interests with their clients by working on a revenue-share basis. This model ensures commitment to the client’s success, as their growth directly impacts Purple Circle’s success. They cater to a wide range of clients, emphasizing the flexibility and scalability of their services.

The episode also touches on the ’10x’ philosophy, a mindset of aiming for exponential growth and impact. For Will, 10x is more than a goal; it’s about pushing beyond limits and consistently striving for excellence, both personally and professionally.

In closing, the podcast episode serves as a call to action for businesses at any stage of growth. Whether you are a startup or an established enterprise, understanding and integrating technology effectively can be the key to unlocking new levels of success. Will Figueroa and Purple Circle exemplify this approach, demonstrating how technology, when aligned with business goals, can lead to extraordinary growth and impact.

Watch Will’s episode on YouTube

Follow Will on Instagram

Follow Joel on Instagram

Want to see Joel and Will speak LIVE on 10X life? Well, they’re going to be at 10X UAE September 21-22, 2021! Get your (Virtual or IRL) tickets here!

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