In love with the problem or the solution?

Morad Fiki on BeGrowthDriven
Morad Fiki on BeGrowthDriven

Every business, from new startups to local stores and established companies, places an emphasis on their marketing strategies. But what exactly does “marketing” mean? We know the obvious answer: to get the word out about your brand. However, is that where marketing ends? No! The most successful businesses use marketing to solve problems before they even arise – “fall in love with the problem, not the solution.” Take your business to the next level!

When it comes down to it, some marketing is better than no marketing, but also…if you want to take your business to the next level, you should consider putting those traditional marketing techniques on the back burner and branch out. There are easier and less expensive ways to be unconventional. Try utilizing guerrilla marketing, handing out wacky business cards, or redesigning your website; whatever you do, just make sure to invoke curiosity by being unexpected. Not only are new strategies fun and exciting, it can also be a journey.

Trying out new strategies will be a learning experience: some things will work and of course. some things won’t. In addition, when you come up with an idea that no business has tried, you’ll already have a significant edge. The best marketers go beyond the typical strategies, and that’s exactly what our guest, Morad Fiki, has made equally important alongside typical marketing strategies.

About Morad Fiki

Upon honorable discharge from the U.S. Navy in 2013, Morad Fiki has tackled the high-end luxury Houston residential real estate market. Morad has always strived to use Innovative and unorthodox marketing strategies for high-end Luxury residential Properties. Equally, he is constantly thinking “outside of the box,” as well as consistently using enhanced Social media techniques to target online buyers for his high-end listings. He strives to be on the forefront of the “Next New Thing” and has thus been dubbed as the Future of Houston Luxury Real Estate. Morad Fiki has been named in the latest issue of Houston Luxury Magazine as one of “Houston’s Top Luxury Real Estate Professionals.”

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