How To Transform Your Business with Kelly Charles The Mattress Queen

Unlock Business Secrets with The Mattress Queen, Kelly Charles

In the latest episode of BEGrowthDriven, host Joel Buhr sits down with Kelly Charles, CEO of Big Mattress Outlet, to explore her incredible journey from being the “Coupon Queen” on TLC’s Extreme Couponing to leading one of the nation’s premier mattress retailers. Kelly’s story is a testament to the power of resilience, innovation, and family values in entrepreneurship.

From Necessity to Opportunity 

Kelly’s venture into couponing began out of necessity during tough economic times. She shares how her strategic savings from couponing funded her transition into the mattress industry, ultimately leading her to establish Big Mattress Outlet. Her entrepreneurial spirit was ignited by recognizing inefficiencies in corporate settings and a strong desire to create a more efficient, customer-focused business.

Balancing Family and Business Growth 

Kelly emphasizes the importance of balancing family priorities with business goals. By strategically managing their business growth, she shares how her and her husband Joe could cherish family moments while laying a solid foundation for their company.

Creating Exceptional Customer Experiences 

Kelly highlights the importance of exceptional customer service in differentiating Big Mattress Outlet from competitors. By focusing on creating memorable in-store experiences and maintaining high standards, the company has amassed an impressive number of five-star reviews, significantly outpacing local competitors.

Future of the Mattress Industry 

Looking ahead, Kelly envisions a shift in the mattress industry towards emphasizing the importance of sleep and overall well-being. She advocates for educating customers on the value of quality sleep systems rather than treating mattresses as mere commodities.

Key Takeaways for Aspiring Entrepreneurs

  • Drive and Grit: Kelly emphasizes the importance of having the drive and determination to keep pushing forward, even in the face of challenges.
  • Customer-Centric Approach: Prioritizing customer experience and service can significantly impact business success.
  • Balancing Priorities: Maintaining a balance between business growth and personal life is crucial for long-term success and fulfillment.

Watch the full episode to dive deeper into Kelly’s inspiring journey and gain valuable insights for your own entrepreneurial path. The episode is available on BEGrowthDriven YouTube and Facebook.

Stay tuned for more exclusive insights and inspiration from leading entrepreneurs on BEGrowthDriven!

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