Our December 1st roundtable focused on the value of using social media in your marketing! Joel, John, and our content creator Skyler, discussed all things social media.
From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content.
The key to success on social media is to strategically think about your audience and tap into them where they’re most comfortable.
No matter what type of business you are or industry you’re in, social media is where a lot of your customers can generate from. The key to getting these customers is content. Content doesn’t need to be complicated, you just need to find out what engages your audience in the first place. The way to find this out is to publish content multiple times everyday and multiple formats; we suggest beginning with “the daily 4.”
In addition, look for a huge spike in ecommerce transactions coming up in the new year, especially on social media platforms. Gone are the days when the customer journey began on social media and ended on your website. With the launch of FacebookLive Shopping as well as TikTok Reels, the customer journey has now been shortened allowing for the transaction to begin and end on social media. This is huge, both for ecommerce and other types of businesses.
The Daily 4 posts:
Remember you can schedule these things in advance as well. Go ahead and take a couple hours one day and get the first couple weeks done, or even a month. You will feel so accomplished and it’s taking a huge step you may not have been taking before – just stay on top of it and you’re gold!
Hersh Sandhoo is one of the top experts in strategic communication, branding, and digital marketing for small business owners. As the Founder of Webmation, he has helped thousands of business owners generate hundreds of million dollars by automating their sales, marketing, and operations.
Nicknamed the “Dragon” for his insane work ethic, Hersh is most well-known for biohacking himself to sleep just four hours a night, 12:30 a.m. wake up time, his personal transformation, and dedication to family while achieving business success.
He founded Becoming Legendary to create a positive success-oriented community of business owners dedicated to achieving success and freedom without sacrificing their health, relationships or family. Hersh has received praise from members of Congress, Navy Seals Leadership, Army Ranger Instructors, Grant Cardone, Forbes Riley, Dean Graziosi and the news media. He is a National Academy of Best-Selling Authors inductee and author of the Becoming Legendary Codex series.
Tim Lane is a well-known competitor and titleist in Martial Arts.
During his early training years, Tim found himself spending many sleepless nights, behind the facility he trained at, seeking shelter. He made it a point, however, to be the first one through the doors every morning to train in order win his dream title. After winning many titles, including an international title, Tim achieved his life-long dream of winning the World USKBA title.
Now, since retirement from competition, Tim’s ultimate goal is guiding others to “feel good” through fitness training, martial arts, nutrition, and cultivating a positive state of mind.
Setting the vision for NextPage, Gina Danner knows marketing. Having led Mail Print, now NextPage for 25 years, Gina has always understood that the future of print is beyond the printed page. In addition, Gina has a heart for mentoring and helping fuel America’s Young People to get into business and teach them how to be successful.
Joining Gina for Episode 3 of BeGrowthDriven is Jessica Klieman, Gina’s most recent protégé.
Born and raised in Lakewood, NJ, Rob Syslo has always had a profound love for adventure. Working with his father as an electrician and engineer, Robert learned from a very young age what the word “work” meant. Always being interested he developed an interest in cameras. Since 8 years old cameras, photography, aesthetics, interested him.
Fast forward 23 years later, Robert now runs two successful companies, the first is the media production company Syslo Ventures, LLC which specializes in media production, digital video, web design, graphic design. The second is Interview Blueprint an online digital training course for anyone struggling to get a job.
Having worked around entrepreneurs for the previous 6 years, Robert decided it was time to develop his own company and help people the way he has always aspired to do so. He has traveled the world as far as China and Latin America, the Caribbean and all across the United States, starting in New York City where he interned for Micheal Mailer Films.
With clients across the world, Robert has helped hundreds of companies and individuals develop their personal story, and share that story online in Digital Video. Robert got started in digital video back in 2007 when Youtube began to become very large. Companies at that time were interested in telling their stories on Yelp, CitySearch and other platforms, now the game has changed to social media.
Robert specializes in a depth storytelling, brand aesthetics, content creation, video FX, editing, cinematography, product development, and distribution. For the last 16 years Robert is at the forefront of his industry and has changed digital video to become exciting, enthralling and most of all interesting to an audience.
Connect with Rob here!